Campaign details

Brand: Lincoln
Lead Agency: Hudson Rouge

Strategy

Objective

The definition of luxury is changing. Luxury used to be about status and objects. Now, it's about experiencing life on your own terms. Today, luxury extends beyond the wheel. It's the luxury of your time and avoiding life's inconveniences. And consumers want to spend their time with emotionally engaging experiences that are personally crafted and customized to their needs. At Lincoln, we're setting our brand apart by introducing thoughtful, highly personalized, time-saving luxury experiences alongside every new vehicle.

These experiences are part of what we call 'The Lincoln Way,' a suite of enhanced client services designed to make the experience of ownership effortless. The goal of The Lincoln Way app is to keep customers connected to their vehicle, providing fingertip access to the features and benefits of Lincoln ownership and a warm, personal connection with the brand.

Target Audience