StarPlus: Sabse Smart Kaun

Sabse Smart Kaun, an Indian reality gameshow run by television channel StarPlus, increased viewership of its programme by launching a mobile game that allowed viewers to play along while the show was being aired.

Campaign Details

Brand: Sabse Smart KaunLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Star Plus has always spearheaded change by redefining the rules of the game with differentiated content keeping the viewer as the core focus.

Star Plus was launching a gaming reality show where for the first time the viewer at home would have a chance to play along with the TV contestants and win as big. This was a relatively new concept in India, and hence our objective was to get the viewers to game simultaneously with the TV.

Target Audience

Anyone who had...

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