Campaign details
Brand: SnickersAgency: InMobiRegion: EMEA
Strategy
Objective
Snickers along with their media agency Mediacom UAE and Programmatic agency Xaxis UAE, reached out to InMobi to run a programmatic campaign in Saudi Arabia, the UAE and Kuwait in late 2019 (from Nov. 28 to Dec. 10) in order to drive further brand awareness. This was especially key, as chocolate sales had declined in Saudi Arabia in 2019.
Target Audience
They were specifically interested in targeting young millennials, working professionals, shopping enthusiasts, foodies and household decision makers, as they had previously determined these groups to be...