Campaign details

Brand: Sensodyne
Lead Agency: Mindshare Indonesia
Region: Indonesia

Strategy

Objective

Ramadan month is one of the biggest moment in Indonesia, when people gather with family, friends to celebrate the winning moment after fasting. Most of people consume desserts like kolak, ice cendol, es buah also hot food during breakfasting / iftar. Those kind of food trigger pain and twinge teeth for sensitive teeth user.

Sensodyne as a brand, wants to celebrate the moment with Indonesian people and help them from pain of sensitive teeth during iftar (breakfasting) with the communication "Sensodyne helps you to be closer with your family and friend during iftar/breakfasting." With sensitive free teeth, people can smile, laugh and share happiness together. Sensodyne created Sensodyne Ramadan campaign to gather people who are free from sensitive because of Sensodyne to share their experience during Ramadan on social media using #SensodyneRamadan.