Agency: MediaCom Turkey / Gameloft
Our main claim in Sensodyne Nitro is 'sensitivity pain relief in 60 seconds'. We would like to create awareness on this rapid relief feature and engage with consumers within a different way.
Our primarily audience was 20-44 ABC1 people who interests in health care. However, to draw attention on sensitivity problem, we focused on creating awareness about our product and highlight the campaign message ''60 seconds'' all over the Turkey.
As main target audience interested in gaming, we would like to highlight the rapidness of the Nitro with a game and use our ''60 second'' as a gaming tool.
For our market, Gamification has not that many examples in the oral-care category. Therefore, we focused on our target audience's main interest, gaming, and for the first time for our category, we created a mini-game within our campaign message.