Campaign details

Brand: Beefeater
Lead agency: Adsmovil
Region: LATAM

Strategy

Objective

Pernod Ricard wanted to sell its product Beefeater on Rappi, the e-commerce application that gives your customers an immediate purchase option with all the benefits of online shopping and which they can access from their mobile device from the comfort of their home or office and receive what they want without having to go to a supermarket or store, saving them time and money.

The brand had as objectives: to increase sales, to let users know they could buy Beefeater on the app, and to raise the brand participation in the Drinks category in the cities of Bogotá and Cali.

Target Audience

The campaign was aimed at people over the age of 18 in the cities of Bogotá and Cali in Colombia.

Creative Strategy

In order to achieve the proposed objectives and impact the brand's target, a campaign was designed for mobile devices which allowed users to be impacted using a segmentation variable per day and time of the week, finding out that there are peak times of consumption from Wednesday to Sunday in the afternoons and in the evenings; as well as the conversions or purchases registered on Rappi were included to completely maximize the sales performance and avoid the waste of impressions.

Context