Samsung: Running to get you

Multinational electronics firm Samsung won additional brand love in Uruguay thanks to its use of mobile media.

Campaign details

Brand: SamsungAgency: SandboxRegion: LATAM

Objectives

The main objective of the campaign was to reinforce the basic concept of Samsung, "Conectando con lo que amãis" (Connecting with what you love) through interactions with the brand in mobile technology that led to an emotional connection with it.

Target audience

According to studies run by the agency and the analysis of the digital data of the campaigns run for the client, we discovered an insight that wasn't truly being worked enough. People from both sexes and with ages among 18 to 45 year olds were asking...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands