Samsung Galaxy: Making everyday EPIC

Samsung Galaxy S22 Series, a smartphone, launched a campaign in Indonesia to drive sales to ensure it built a future source of growth through loyalty, challenge the strong aspirational affinity and demonstrate success on brand metrics.

Campaign details

Brand: Samsung Galaxy S22 SeriesAgency: MindshareRegion: APAC

Strategy

Objective

Flagship product launch is one of the biggest marketing event for Samsung not just in Indonesia but globally. Samsung has been consistently successful in launching...

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