Campaign details
Brand: SabecoAgency: MediaCom VietNamRegion: APAC
Campaign video
Strategy
Objective
Tet 2022, was different to most other. Throughout that year, people were unable to travel to their home city because of the pandemic lock down. So, when traveling restrictions were lifted just before Tet, it created two separate group of Vietnamese: one who were able to meet family after so long and that created a strong sense of happiness and the other who still could not travel and that dampened their Tet Spirit.
Besides, people associated happiness during Tet to not only meeting the...