Saavn: Liva #NoFilterNeha Campaign

Saavn, the audio streaming service, and Liva, the fashion brand, used voice based podcast ads on the former’s No Filter Neha show to increase engagement for both brands on India.

Campaign details

Brand: LivaLead agency: SaavnRegion: APAC

Objectives

Saavn's original audio chat show No Filter Neha sponsored by Liva premiered in late 2016. The original show got a host of Bollywood celebrities to go 'off-the-record', aiming at getting all ears on to the app. Liva being a new entrant in the dynamic and super competitive fashion industry wanted to establish its identity as the very fabric of every independent and fashionable woman's choice. Saavn aimed at building a fashion connect between the brand and the show with the help of Neha's trend setter image within...

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