Campaign details
Brand: RexonaLead Agency: InitiativeRegion: LATAM
Strategy
Objective
To communicate Rexona's (Sure in the UK) brand purpose, improving brand perception and retaining market share.
Rexona believes that the more you move, the more you live.
That's why Rexona's motion sense technology is activated by movement, keeping you fresh, especially when you move.
Target Audience
Rexona is an anti-perspirant brand for men and women. So, any human being +20 years old, with an armpit and living in Argentina is our target audience. Our strategy had to be broad, get to the Argentineans passion points and...