Pond's: Age miracle #SekarangUntukNanti

Pond's, the skincare brand, wanted to get young women to care about their skin amidst the pandemic in Indonesia.

Campaign details

Brand: Pond's Lead Agency: Ogilvy Indonesia Region: APAC

Strategy

Objective

Getting young women to care about their skin amidst the pandemic.

The anti-ageing category has undergone a massive transformation; with communication moving away from ageism and age reversal to encouraging women to embrace and be confident at every age.