Pizza Hut's "Hebat" Campaign Drives Footfall and ROI through Location Data and Targeting

Pizza Hut, a restaurant chain, launched a mobile-only campaign to encourage more brand switches among its target audience in Indonesia.

Campaign details

Brand: Yum! Brands / Pizza Hut Lead Agency: WaveMaker Indonesia Region: Indonesia

Strategy

Objective

Pizza Hut fares high on brand recall and consumer preference but faces unique local challenges in Indonesia. As a market it presents huge potential for growth given the burgeoning consuming class, disposable incomes and rapidly changing consumer beha

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