Pernod Ricard: Absolut Buenos Aires

Vodka brand Absolut used tailored audiences, geo-location and interest data in real time to launch and promote Absolut Buenos Aires, a new limited edition bottle.

Campaign details

Brand: Pernod Ricard/Absolut Agency: UM Region: LATAM

Objectives

Absolut Vodka was launching a new Limited Edition from their Cities Collection: Buenos Aires. Local Old Millennials were the core target: they find the brand aspirational although being premium and expensive made them feel disconnected towards it. We

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