Campaign details
Brand: PermataBank SyariahLead Agency: Narrada CommunicationRegion: Indonesia
Strategy
Objective
PermataBank Syariah, a sharia-based banking product wants to engage more with the Indonesian Muslim community. One of the regions with the highest population of Muslims is West Java. So to connect with the huge chunk of the market, they've become the sponsor of PERSIB, West Java's official football team.
Target Audience
Young Indonesian Muslims, football enthusiasts.
Creative Strategy
In Indonesia, there are two things that people follow religiously: the daily call of prayer and football. In West Java, the football main attraction is PERSIB...