Pepsico/Doritos: Doritos Mystery

Savoury snack brand Doritos used mobile technologies to reconnect with millennial consumers in Brazil.

Campaign details

Brand: Pepsico / DoritosAgency: AlmapBBDORegion: LATAM

Objectives

Doritos is one of the best-known and best-loved savoury snack brands in the world. In addition, even with a 40-year history, it's always been tied to a youthful spirit of irreverence and, above all, boldness.

The slogan says it all: "For The Bold".

However, on the Brazilian market, Doritos has been showing signs of fading in recent years.

As much as we emphasized boldness and irreverence, our target, millennials, seemed not to be affected by our messaging anymore. They grew indifferent to it. Nobody talked about...

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