Pepsi: Rapviet – the hip to the hop launch

Pepsi, a soft drink brand, launched a campaign in Vietnam to connect with Gen Z during the COVID-19 pandemic and promote Pepsi Zero Calories.

Campaign details

Brand: Pepsi Zero Calories Lead Agency: MINDSHARE VIETNAM Region: APAC



For years, Pepsi has always attempted to bolster brand image to young and trendy consumers throughout partnership with top music stars. However, in 2020, as COVID-19, consumers are more likely to stay home, leading to many artists shifting to reality