Campaign details

Brand: GRAB
Lead agency: WAVEMAKER
Region: APAC


Since the launch of Grab bike taxi online booking services, its demand has always been on the rise exponentially, in Vietnam. However, Grab had been facing a tough time to pace up the supply with increasing demand. The gap continued to increase at such a rate in the Hanoi market that in the recent past it turned into a serious business challenge in the competitive bike taxi business.

Hence the task assigned to us was to reach out to a larger consumer base and to recruit bike taxi drivers at a faster rate to reduce the demand-supply gap.

Target Leads To Achieve: 400 over a six week period.

Target audience

Students, Part-time workers, Freelancers, Unemployed, and Low- Labors who owned personal bikes.

Location: Hanoi, Vietnam

Creative strategy

Campaign Strategy: