Lead agency: WAVEMAKER
Since the launch of Grab bike taxi online booking services, its demand has always been on the rise exponentially, in Vietnam. However, Grab had been facing a tough time to pace up the supply with increasing demand. The gap continued to increase at such a rate in the Hanoi market that in the recent past it turned into a serious business challenge in the competitive bike taxi business.
Hence the task assigned to us was to reach out to a larger consumer base and to recruit bike taxi drivers at a faster rate to reduce the demand-supply gap.
Target Leads To Achieve: 400 over a six week period.
Students, Part-time workers, Freelancers, Unemployed, and Low- Labors who owned personal bikes.
Location: Hanoi, Vietnam