Otokoc Otomotiv - Avis: Yandex Navigation

Avis, a car rental business, developed a campaign in Turkey to reach customers on a large scale using the audio advertising feature in coordination with Yandex navigation.

Campaign details

Brand: Otokoc Otomotiv – AvisLead agency: KocZer Region: EMEA

Objectives

There has been a plan for getting realized cooperation by addressing with Avis, which is a subsidiary company of Otokoc and leading-renovating autorental business, customers on a large scale in an innovative and impressive way.

We've decided to use the audio advertising feature, which is the right platform for us en route, for everyone who uses Yandex while driving.

Creative strategy

This model has been put into practice firstly and received attention for using "media-first" successfully. We've made announcements about campaigns and locations...

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