Nutrilon Footfall Measurement

Danone's Nutrilon Royal, a baby nutrition brand, increased awareness of its 20% price drop by creating a mobile campaign that directed mums to stores through geo-targeting.

Campaign details

Brand: Danone/NutrilonLead agency: Havas MediaRegion: APAC

Objectives

In Q4 2016, Danone Nutrilon Royal reduced the cost on Nutrilon Royal products by 20%. The marketing objective was to generate awareness about the price reset and drive consumer foot falls to their 20 offline stores in Jakarta, Surabaya and Medan for purchase of their products.

Target audience

Our TG was females aged 25-35 & upper middle class SEC (A&B) who have kids in the age group of 1-6 years old.

Creative strategy

We used geo-fencing campaigns for 20 offline stores with a radius of 100meters-3kms...

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