Nestlé / Nescafé: Turn your Home into a Café with Nescafé

This case study explains how Nescafé, the coffee brand, partnered with Swarm and Foursquare to promote its White Choco Mocha product in Turkey with its #turnyourhomeintoacafe campaign.

Campaign details

Brand: Nestlé / NescaféLead agency: Mindshare&MaxusRegion: EMEA

Objective

Nescafé observed that consumers' palettes are evolving as coffee consumption continues to grow. Turkey's coffee lovers are increasingly trying...

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