Campaign details

Brand: Movistar
Lead Agency: Wunderman BA
Region: LATAM

Objective

According to UN studies one out of three women claims to have suffered from gender violence, worldwide. Specialists say that one of the main problems is that they are afraid to report it on time. Therefore, Movistar, one of the largest telephone companies in Latin America, decided to develop a campaign in order to create awareness and provide people with a Government telephone line to report gender violence.

The objective was to empower women and to encourage them to contact the Government's assistance line to report gender violence, get information, or ask for help by a website tool.

Target Audience

Men and women ranging from 16 to 55 years old living in Argentina.

Our proposal was to impact in both audiences empowering female victims to speak up and report the abuse as well. Additionally, our aim was to create social awareness related this issue encouraging everyone to take an active role.

Creative Strategy