MINI Canada: Hijacking High Gas Prices for High Returns

Car manufacturer Mini used a mobile-first search strategy to communicate the car’s fuel-efficient credentials and increase test-drive uptake among car buyers in Canada.

Campaign details

Brand: MINI Canada Lead Agency: Media Experts Region: North America

Objective

In Canada, MINI is known for many things, most notably clever design and spirited performance, but few consumers realize that MINI also possesses fuel-efficient features. Looking to attract new potential buyers and drive more sales, MINI sought to in