Campaign details
Brand: MicrosoftAgency: The Story LabRegion: EMEA
Objectives
Microsoft's agency were tasked with creating an evocative and inspiring campaign to raise awareness and drive purchase intent of the HP Spectre laptop. In a cluttered tech categroy, it was important for the advertising to drive attributable brand metrics.
With a £45,000 campaign budget, Microsoft's agency teamed up with LoopMe to create a mobile video campaign which would deliver measurable results, distributing 15 & 30 second teasers of Microsoft's video content to a wide audience in the UK. This was to add scale, drive users to...