Microsoft: Modern work

Microsoft, a technology brand, visited the Microsoft Technology Center with live product demonstrations to increase awareness of Microsoft's Modern Workplace Solutions in India, drive B2B sales, foster a deeper engagement with existing customers and attract new customers.

Campaign details

Brand: MicrosoftAgency: Carat MediaRegion: APAC

Strategy

Objective

Influence share of mind in the workplace productivity solutions landscape and build a strong sales funnel.

The objective was three-fold - Increasing awareness of Microsoft's Modern Workplace Solutions; driving B2B sales of the various products and services offered in the suite; and generating CXO registrations for a visit to the Microsoft Technology Center (MTC).

Through this campaign, Microsoft also aims to foster a deeper engagement with existing customers and attract new customers by demonstrating how its technology solutions can transform businesses and drive digital transformation. The...

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