Lead Agency: Affle
Women leaders in India have contributed significantly to creating the nation's growth story and have re-defined entrepreneurship. ( The likes of Upasana Taku, Chitra Gurnani, Ankita Gaba & More )
However, a big chunk of the population still lacks financial independence as they are victims of social barriers and biases.
"Meesho - an Indian-origin social commerce platform aimed to empower the women of today
- Drive social commerce by empowering the aspirational women of today.
- Increase lead generation and transactions on Meesho.
- Stereotyping and community barriers was a big hurdle to break for tier 2 and tier 3 women audience
- Social commerce was a very new concept and hence onboarding users were going to be tough.