Maximum Mobil: Işbank Digital Wallet

Maximum Mobil, a mobile payment platform in Turkey, created a campaign to increase its user rate and reduce call centre calls for card-related issues.

Campaign details

Brand: Maximum MobilLead agency: IşbankRegion: EMEA

Objectives

"Maximum Mobil" is a credit card and mobile payment platform offering unique buying experiences for users' daily life with minimum effort and maximum benefit.

Despite Turkey's huge smartphone penetration, there is no unique value proposition positioned as a payment platform. Customers are using smartphones for many activities in their daily lives but not using them as a part of their payment related experiences. Maximum Mobil is designed for both Işbank customers and other banks' card users who prefer to use smartphones for their daily lives as...

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