Mattel: HotWheels Interactive Video

Mattel, a toy manufacturing company, used the reach and interactive capabilities of mobile to engage users in India in an interactive and entertaining manner.

Campaign Details

Brand: Mattel India Lead Agency: Gameloft Advertising Solutions Region: APAC

Strategy

Objective

Hot Wheels has remained a beloved brand for nearly 50 years and car play is an intuitive play-pattern which has contributed to Hot Wheels' success as the top-selling toy in the world. For toy brands, TV was once a safe bet for reaching a relevant aud

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