Mahindra & Mahindra: Live Young, Live Free App

Mahindra & Mahindra, an automotive business, launched its LYLF app in India to allow travellers to plan and share experiences whilst exploring.

Campaign details

Brand: Mahindra & MahindraLead agency: Hungama Digital ServicesRegion: APAC

Objectives

Having introduced the 'utility vehicle' segment to India way back in the year 1947, Mahindra and Mahindra's Automotive business has crossed every possible milestone so far in the industry and all benchmarks in the Utility Vehicle segment.

Taking this forward, a brand new philosophy of 'Live Young, Live Free' came to life. Not only does it showcase the vast SUV portfolio, but also brings about the spirit of adventure, joy, and freedom together. Thus, to enable this spirit to take over we created...

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