Campaign details
Brand: Unilever / LuxLead Agency: Mindshare APACRegion: APAC
Strategy
Objective
1 out of 2 women around the world are judged for expressing themselves differently. They face up to 15 sexist judgements every day and 70% of such judgements are related to their appearance. *
On social media, it gets worse. A search on Twitter revealed startling facts
- 9,764,583 trolls were related to judgements and labels over a two-year period
- 2.9 million tweets had gendered insults yearly
- 19,000 sexist slurs in a day were common
Judgements, labels, name calling etc. can curtail a woman's...