Lipton: Lipton Green Tea

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Campaign details

Brand: Lipton Agency: InMobi, Unilever Region: EMEA

Objectives

According to a special report by The National the obesity rate in UAE is double the world average, with close to 50% of residents being overweight. But how are people ending up obese in the UAE? Some experts say this is down to a poor lifestyle, long