Campaign details
Brand: Unilever / Lifebuoy Lead Agency: Mindshare Region: APAC
Strategy
Objective
Unilever's Lifebuoy brand was launched in 1894 by the Lever brothers to aid the battle against Cholera and is one of the oldest brands in history. With a history of more than 126 years, Lifebuoy has always been a market leader in the health sector th