Lifebuoy: Arming Indonesians against COVID with the power of real-time data

Lifebuoy, the Unilever brand specialising in the health sector, raised awareness among the mass Indonesian households on the importance of washing hands.

Bath toiletries, soaps
Indonesia

Campaign details

Brand: Unilever / Lifebuoy Lead Agency: Mindshare Region: APAC

Strategy

Objective

Unilever's Lifebuoy brand was launched in 1894 by the Lever brothers to aid the battle against Cholera and is one of the oldest brands in history. With a history of more than 126 years, Lifebuoy has always been a market leader in the health sector th

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