Lifebuoy: Arming Indonesians against COVID with the power of real-time data

Lifebuoy, the Unilever brand specialising in the health sector, raised awareness among the mass Indonesian households on the importance of washing hands.

Campaign details

Brand: Unilever / LifebuoyLead Agency: MindshareRegion: APAC

Strategy

Objective

Unilever's Lifebuoy brand was launched in 1894 by the Lever brothers to aid the battle against Cholera and is one of the oldest brands in history. With a history...