Kroger feeds customers fresh, relevant marketing across email and mobile

Kroger, a retail company, grew its subscriber base by providing real-time relevant communications across email and mobile, resulting in improved consumer engagement and an increase in shopper loyalty.

Campaign details

Brand: Kroger

Strategy

Objective

The Kroger Co. (NYSE: KR) is the third largest retailer in the world by revenue and is America's largest grocery retailer. Kroger employs nearly half a million associates who serve over nine million customers...

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