Knorr's Naturally Tasty

Knorr, the German food brand, used timely mobile communication to convince UK mums that its Naturally Tasty range was a valid recipe mix choice.

Campaign details

Brand: KnorrLead agency: WeveRegion: EMEA

Objectives

It's mid-week. You've had a long day, your train was delayed and you're late home from work. You want to cook a meal that's natural, delicious and healthy, but after a long day it also needs to be fuss-free, quick and easy to prepare.

Cue Knorr's Naturally Tasty: a recipe mix range with a launch objective to prove to mums nationwide that it's just as good as other meal makers, and just as healthy as a meal cooked from scratch. Timely communication is key when targeting health-conscious...

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