Campaign details
Brand: UnileverLead agency: LiquoriceRegion: EMEA
Objectives
We're continuously on the lookout for innovative ways that will help our consumers with their daily meal planning. We also wanted to connect with our consumers in a way that had not been done before, allowing them to interact and engage regularly with the brand in a way that was easily accessible, instant and fuss free. We understand that our consumers are busy and constantly on the move, so we wanted to ensure that the idea was focused primarily on mobiles. Mobile innovation was therefore a core...