Knorr the Recipe Doctor helped Vietnamese moms with personalized food recipes

Knorr, a food and beverage brand, launched a campaign in Vietnam to increase its market share to 45%.

Campaign details

Brand: UNILEVER Vietnam/KNORRLead agency: Mindshare VietnamRegion: APAC

Objectives

The biggest struggle for any Vietnamese woman while cooking is to decide 'what to cook' so that the entire family likes it and enjoys the food. They often...

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