Lead agency: Digitas Liquorice
Fast food is a huge problem, you can't turn a corner without being bombarded by the bright colours, menus, and smart use of advertising of fast food restaurants – it's convenient, and the alternative, healthier, more sustainable options are never in sight to sway us. Our addiction to fast food has significantly contributed to an unsustainable food production crisis and a shocking 75% of the global food supply comes from only 12 plant and 5 animal species. As one of the biggest food brands, Knorr recognised the opportunity to help build a more resilient global food system by championing sustainable food choices and inspiring variety in the foods consumers eat through its natural, authentic products. Knorr looked to conceptualise an idea to bring to life something that could make a little big difference.