Kingfisher: With great pranks comes great responsibility

Kingfisher, a beer brand, increased awareness on its social platforms in India by launching a prank video on April Fool's Day that advertised bottled water as an instant beer mix product.

Campaign details

Brand: KingfisherLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

In the era of instant gratification – from instant food, instant messaging, instant cabs and even instant hookups – how could the pioneers of beer be left behind.

Known as the "King of Good Times", this one is all about how we became the 'King of Prank times'.

The brand's objective was to prank on their most-engaged audience + reach the alcohol-dark markets on instant-gratification platforms - reach, organic coverage and share-ability were the primary objectives.

Target Audience

Adults (men & women) over the legal...

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