KFC: The First Colonel to Conquer e-Sports

KFC, a fast-food brand, developed an AI-prediction algorithm that allowed Chinese gamers to get live information on their League of Legends games through the brand's app, while increasing its sales.

Campaign details

Brand: KFCLead Agency: Mindshare ChinaRegion: APAC

Objective

KFC has made the gamer community a core pillar of its communications in China since 2015. Four years on, gaming has become a serious sport in China.

Valued at US$1.25 billion in 2018...