KFC goes TikTok #DoTheColonel

KFC, a fast-food brand, raised brand awareness in Germany with a TikTok hashtag challenge.

Campaign details

Brand: Kentucky Fried Chicken (Great Britain) Limited, German BranchAgency: BUTTER. GmbHRegion: EMEA

Strategy

Objective

April 2020: Germany is in quarantine, everyone is bored and no one knows what to do with their time at home. With our...

Not a subscriber?

Schedule your live demo with our team today