KappAhl: Life & Style all mobile loyalty club

Campaign details

Brand: KappAhl
Agency: Mobiento
Category: Relationship Building/CRM

Objective

Life & Style by KappAhl is a loyalty program, designed for inspirational, sales-driving and targeted communication. By using mobile as primary communication platform, KappAhl can efficiently generate direct responses and call-to-action for sales both in-store and online.

The key direct elements include:

  • Personal digital loyalty card for scanning at Point of sale (P.O.S.)
  • Rewards (bonus checks) to be used as means of payment at P.O.S
  • Segmentation based on actual purchase performance
  • Targeted inspirational content + offers
  • Targeted push communication (push-notes to app + SMS) with offer