Campaign details
Brand: KangShiFu Ice Tea Lead Agency: Mindshare China Region: APAC
Strategy
Objective
Seen as a relatively old-fashioned brand, KSF has struggled to connect to younger audiences.
As Chinese New Year approached, KSF needed to find an innovative way to connect to younger audiences, while not losing appeal with older audiences. In doing so, KSF wanted to enhance its brand image and increase brand love, driving sales.
