İşbank Mobile App IşCepp: Credit Ready

İşbank, a Turkish bank, launched a campaign to market 'Credit Ready', a phygital solution for customers to complete the loan application process via digital channels.

Campaign details

Brand: IşCep Credit ReadyLead agency: IşbankRegion: EMEA

Objectives

Credit Ready application is an omnichannel loan extension that starts in the physical environment and ends in digital. It's a "phygital" solution for customers. Our aim is to provide the opportunity for our customers to complete their loan application process via digital channels, considering they already have the system approval. We also aim to reduce operational costs and risks, and to increase our market share and provide an end-to-end customer experience. With the application we projected the provision of the personal finance credits from digital...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands