Isbank: Maximum Mobil Yemek Sepeti Collaboration

Isbank, a Turkish bank, launched its Maximum Mobil digital payment platform through a partnership with a local food-ordering service to reach young people in Turkey.

Campaign details

Brand: IsbankAgency: IsbankRegion: EMEA

Strategy

Objective

Strategic objective behind colloborating with Yemeksepeti was to widen Maximum Mobil's ecosytem facet and prove it is a digital ecosystem that offers unique buying experiences for user's daily life with minimum effort and maximum benefit, as a result creating brand awareness to also increase sales and time spent in application.

The challenge arises from disintermediates and non-financial institutions offering services that compete with longstanding bank business models such as credit cards and payments. New regulatory requirements are mandating pressure to provide value-added customer experiences, which creates a...

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