Campaign details

Brand: HOPI
Agency: HOPI
Region: EMEA

Strategy

Objective

Hopi is a smart shopping app, a mobile loyalty program aggregator. But its not just an app, it's an AI that comes to life once downloaded in your smart phone. It's goal is to get to know you better in each interaction in order to be able to provide you with the most relevant offers and inspirational information available through its merchant network. Its integration with registers allows Hopi to collect data from your transactions including all the details like size and color of the purchased items. Its network covers a wide variety of industries from fashion to restaurants, grocery markets to gas stations, online stores to insurance. The more you shop and search via Hopi, the more your Hopi knows you resulting in better and more relevant offers presented to you. So engagement is crucial. Hopi has 6,3 million members