Brand: Groupe Rouge
Lead Agency: Telecoming
Our strategic objective was to maximise the number of App installations, with a moderated budget, during the first month in which the campaign ran. Consequently, the priority was to increase our client's brand awareness in the French-speaking Switzerland, Canada and the French market.
Our effort was meant to address the lack of brand visibility of Rouge, being a Swiss company in two foreign markets and to improve Rouge's radio and TV App positioning among the French users.
In this sense, the challenge was extremely ambitious, given that there are over 2 billion App downloads per quarter in France and that digital radio coverage in is still low.
The global marketing challenge was to reach altogether more than 6.000 installations in less than a month in the targeted markets, with the lowest CPI.