Grab: Ride the Momentum for the Acquisition of the New Users

Telkomsel, a telecommunications brand, collaborated with Grab, a Singapore-based technology company, to promote the Grab Car service in Indonesia by using SMS and promo codes to encourage sign ups.

Campaign details

Brand: Grab Lead agency: Telkomsel Region: APAC


The ride hailing tech industry is one of the few sectors where we can see that street traffic is just as valuable as web traffic. However, in a country like Indonesia, fourth ranked most populated country in the world, it becomes a plague to be avoid

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands