Google Play: Leveling Up Its Game with Programmatic HD Video in Indonesia

Google, a tech company, launched an in-game video campaign to entice Indonesian gamers to make in-app purchases.

Campaign details

Brand: Google Lead agency: Essence Digital, AdColony Region: APAC

Objectives

In a world of free apps, Google wanted to bring awareness of in-app purchases to better monetize its app store.

Globally gaming purchases account for the largest share of the revenue out of all the categories in the app stores.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands