Godrej Consumer Products: Precision marketing at scale on programmatic video with InMobi

Godrej, an Indian multinational conglomerate, increased reach and engagement for its home insecticide products.

Campaign details

Brand: GodrejAgency: InMobiRegion: APAC

Campaign video

Strategy

Objective

As part of the Indian multinational conglomerate, Godrej Group, Godrej Consumer Products Limited (GCPL) operates in the domestic and international markets in the 'personal and household care' segment.

GCPL has become the leading player in the home insecticide sector in India, with powerhouse brands such as Good Knight and HIT. However, compared to other home and personal care products, the home insecticide segment has had lower engagement among the predominant purchase influencers in Indian households - women.

Key Challenge

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Insights Team
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