Campaign details
Brand: GoBiz and Telkomsel MyAdsLead Agency: Telkomsel DigiadsRegion: APAC
Strategy
Objective
This campaign is part of the collaboration between Gojek and Telkomsel in encouraging the empowerment of SMEs in Indonesia through the utilization of cutting-edge digital technology. In this case, we are integrating GoBiz and Telkomsel MyAds, which allows Gojek SMEs partners to easily access and use various services from Telkomsel MyAds directly from the GoBiz app. In this campaign, we focused on our SMEs GoFood merchants.
This collaborative initiative was launched in January 2021 amid the COVID-19 pandemic. With the massive potential...